- Take ownership of our demand generation and performance marketing activities
- Plan, manage, and optimize our Google Ads and LinkedIn campaigns, including budget management within the defined framework
- Build and optimize our visibility in search engines and AI-generated answers through SEO and GEO (Generative Engine Optimization) for Google, ChatGPT, Claude, Copilot, and other AI-powered search systems
- Manage our website based on WordPress and HubSpot, with a focus on SEO, GEO, and conversion optimization, including site structure, metadata, structured data, and landing pages
- Set up and maintain tracking (GA4, Google Tag Manager, consent management, and UTM conventions), and analyze campaign, funnel, and conversion data to independently identify and implement optimizations
- Identify new growth and demand opportunities, such as new funnels or advertising formats in AI assistants (AI Ads)
B2B Demand Generation Manager (m/f/d)
Regensburg
Full-time
Permanent employee
Your Responsibilities
Your Profile
- At least 2–3 years of hands-on experience in demand generation, performance marketing, or growth marketing, ideally in a B2B software environment
- Solid experience with marketing automation, ideally HubSpot, including workflows, lead scoring, and administration
- Very good knowledge of Google Ads, LinkedIn Ads, and web analytics (GA4, Google Tag Manager)
- Enthusiasm for digital trends, AI, and modern search technologies
- A proactive mindset, creativity, and a hands-on approach
- Very good German and English language skills
Your Benefits
- Coffee, snacks & beverages
- Givve card
- Professional development opportunities
- NEXIS retreat
- Smartphone
About us
Organizations struggle to gain visibility across fragmented IAM systems. Identity data lives in isolated IGA, PAM, and directory silos, creating blind spots for security teams and compliance gaps. Identity Visibility and Intelligence Platforms (IVIP) solve this by consolidating identity-related data into a unified view for AI-driven governance.
Nexis delivers the leading Identity Visibility and Intelligence Platform (IVIP) that unifies identity-related data across IGA, PAM, and any kind of IAM system, spanning human and non-human identities and AI agent governance. The NEXIS Platform provides a unified view across the enterprise identity landscape for AI-driven analytics and real-time risk assessment, enabling automated remediation of identity security issues.
Unlike traditional IAM tools that require months of custom development, the NEXIS Platform's zero-code design enables deployment in weeks through 180+ pre-configured governance templates. Organizations gain actionable AI-powered insights, automated access governance, and simplified role and policy management without lengthy implementation cycles. Beyond IAM, integrated GRC capabilities support enterprise-wide risk assessment, policy management, and third-party governance. Built-in compliance support for GDPR, NIS2, and DORA ensures regulatory readiness from day one, reducing both complexity and operational costs.
The NEXIS Platform is trusted by 130+ customers worldwide, including leaders in finance, insurance, manufacturing, and automotive. Organizations in regulated industries choose NEXIS for unified identity visibility, intelligence, and automated governance.
Nexis delivers the leading Identity Visibility and Intelligence Platform (IVIP) that unifies identity-related data across IGA, PAM, and any kind of IAM system, spanning human and non-human identities and AI agent governance. The NEXIS Platform provides a unified view across the enterprise identity landscape for AI-driven analytics and real-time risk assessment, enabling automated remediation of identity security issues.
Unlike traditional IAM tools that require months of custom development, the NEXIS Platform's zero-code design enables deployment in weeks through 180+ pre-configured governance templates. Organizations gain actionable AI-powered insights, automated access governance, and simplified role and policy management without lengthy implementation cycles. Beyond IAM, integrated GRC capabilities support enterprise-wide risk assessment, policy management, and third-party governance. Built-in compliance support for GDPR, NIS2, and DORA ensures regulatory readiness from day one, reducing both complexity and operational costs.
The NEXIS Platform is trusted by 130+ customers worldwide, including leaders in finance, insurance, manufacturing, and automotive. Organizations in regulated industries choose NEXIS for unified identity visibility, intelligence, and automated governance.